4 success factors for selling your home

Selling your home is always a big decision to make and can even be life changing. Many aspects must be taken into account for a successful process and it is crucial to work with professionals you can rely on. Once the decision has been made, you do not want anything other than a smooth process with clear and transparent communication.

Every aspect in the sales process, from preparations to publication and buyer visits, influence the success and speed of the transaction. To make life easier, we are giving you an overview of the four most important factors that are key to reaching your dream sale.

1. Staging

Removing clutter and staging a room is an essential element to creating exceptional visual materials. Be careful not to over stage with too many cliché elements. Simple flowers, a strategically positioned throw pillow or an understated dining table setting can bring a photo to life and highlight the property’s lifestyle. The property should feel inhabited but not overly personal. With respect to the latter, personal decoration such as family photos are recommended to be avoided, giving space to imagine oneself living there. The agents of Sotheby’s International Realty are pleased to advise and guide respecting the preparations of the property before and meanwhile with any photo, video and 3D shootings.

2. Online Presence

Nearly 100% of homebuyers preview homes for sale online, so consider that your home will be displayed flawlessly on the property page when the moment comes to choosing your agency. Make sure the web visitor gets a good first impression of your home by the basic publication materials that do make a difference when they are of top-notch quality.

Photos and videos convey size, architectural style, condition, quality and an impression of the neighbourhood, all of which can make an emotional impact and connection with prospective buyers. Photos we take for our properties are of high-resolution and purposeful.

In videos, the unique nature of the property needs to be showcased. We consider including shots of the nearest environment and drone shots can give an excellent impression of the property from distance and its views. See here an example of such a type of video of a property in Formentera.

Virtual tours are indispensable in these times as travelling has become more complicated. It allows prospective buyers from around the world to view your home without leaving theirs. Using sophisticated camera hardware, an experience can be created that showcases your property like never before. See here an example of a virtual tour carried out by Menorca Sotheby’s International Realty.

3. Property Exposure

Once all visual materials and information about the property have been delivered and published on the website, the next chapter starts which is promoting your home. We expose it to potential buyers and design a targeted strategy to market your house to the extensive network of buyers, agents and partners. Read here about how Sotheby’s International Realty manages your property for sale to be spotted and see below a video with a short summary of some of the media we use.

4. Showings

Buyers interested in viewing your property will ask their agent to book a tour, so you do not have to manage any communication or timing with buyers directly. Our sales agents help to manage the viewings with your schedule if necessary.

Our agents are not only well-informed about all features and facilities of the home, but they imagine and dream about living there, they step into the buyer’s perception to make him or her want to live in your property. For that reason we recommend to share as much as information as possible, such as the corners of your home that you enjoyed the most, your favourite outside spots as well as practical aspects such as why the kitchen has been so convenient in its usage.

If you wish to receive more information about the selling process of your property, do not doubt to reach out to us.